MENU
EN  HB
MENU
femina
Rebranding the lingerie chain
Creating a softer, subtler feminine landscape
scroll down
THE CHALLENGE      To keep the existing identity of the brand, while combining it with a more feminine, ever-changing world.
THE SOLUTION

For Femina’s brand update, we built a world where women could choose to be whoever they so wanted, selecting their own femininity - as a seductress, mother, natural beauty - while marrying the brand’s experience of what women want. We first changed the brand’s palette from heavy blacks and strong whites to softer, more feminine tones of natural pinks and soft grays. 

The visual language was refined to be more aesthetically pleasing and alluring, and softer, more feminine textures such as lace were ADDed to the collections, while paying heed to the sensory world inspiring the brand. In the stores themselves, we developed a further sense of privacy and sensuality, to communicate the hidden sense of female sensuality
THE CHALLENGE
To keep the existing identity of the brand, while combining it with a more feminine, ever-changing world.
THE SOLUTION

For Femina’s brand update, we built a world where women could choose to be whoever they so wanted, selecting their own femininity - as a seductress, mother, natural beauty - while marrying the brand’s experience of what women want. We first changed the brand’s palette from heavy blacks and strong whites to softer, more feminine tones of natural pinks and soft grays. 


read more
MORE PROJECTS
78393214012750.jpg
53371907012127.jpg
15979452095807.jpg
32267009100716.jpg