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TIV TAAM
Branding and renovating the supermarket chain
Infusing it with the atmosphere of a European farmers market
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THE CHALLENGE      To create a totally distinct type of visual world, rich in content, all the while connecting to one, highly unique brand experience
THE SOLUTION

We created a European market experience in-store, with contrasting culinary flavors from different worlds: slicing foods, recipes and culinary traditions using visual imagery of raw materials and dashes of color, graphics and a blend of wood and paper textures. 

We ADDed   a blend of stylized drawings, painted images and mixed collages, strewn with various contrasting materials in-store, such as wood, glass, light boxes, aluminium and chalk boards.

We repeated the use of these materials consistently across branches, according to the structure of the branch itself.

THE CHALLENGE
To create a totally distinct type of visual world, rich in content, all the while connecting to one, highly unique brand experience
THE SOLUTION

We created a European market experience in-store, with contrasting culinary flavors from different worlds: slicing foods, recipes and culinary traditions using visual imagery of raw materials and dashes of color, graphics and a blend of wood and paper textures. 


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