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Rebranding the housewares and delicatessen chain
Combining the two worlds to create a holistic, stronger entity
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THE CHALLENGE      To revamp and update the design while preserving the qualities of the original. To conceptualize a brand which combines retail items with a delicatessen.
THE SOLUTION

We constructed an iconographic language which perfectly illustrated the compositions becoming a single entity. We emphasised the caliber of the products by adorning them with certified seals of ceramic quality. 

We depicted their uniqueness with linear texture patterns, inspired by hand-woven cloths. We retained the original colour scheme, but we ADDed subtle hues from the world of spices.
THE CHALLENGE
To revamp and update the design while preserving the qualities of the original. To conceptualize a brand which combines retail items with a delicatessen.
THE SOLUTION

We constructed an iconographic language which perfectly illustrated the compositions becoming a single entity. We emphasised the caliber of the products by adorning them with certified seals of ceramic quality. 


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