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HAP Venture Fund
Branding a New York based real-estate venture fund
Your circle of investments.
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THE CHALLENGE      Building a brand that’s memorable and differentiated in a saturated market suffering from an image problem, to reflect the company’s strong foundations and strong professionalism and leading qualified investor group.
THE SOLUTION

The venture fund logo connects the typography - representing the company cluster of HAP - to the classic, timeless appearance of a venture fund with a broad, professional network. The color scheme is solid, combining urban grays with formal yet subtle, friendly blues. 

We used the circular globe motif to represent a global community as well as a thorough, complete solution.
THE CHALLENGE
Building a brand that’s memorable and differentiated in a saturated market suffering from an image problem, to reflect the company’s strong foundations and strong professionalism and leading qualified investor group.
THE SOLUTION

The venture fund logo connects the typography - representing the company cluster of HAP - to the classic, timeless appearance of a venture fund with a broad, professional network. The color scheme is solid, combining urban grays with formal yet subtle, friendly blues. 


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