As a company marketing Israeli real estate assets to New York-based clients, we gave the DAVIDSTONE brand a color-rich palette of azure colors, expressing the Israeli-side of the company, with a graphic, gray classic side, and a bronze hue symbolizing Israel as the Holy Land.
The photographic language of the project characterizes and brings Jewish traditions to life alongside images of the company’s real estate properties. It also stamps a label of quality, emphasizing the company’s meticulousness, as well as the visual language in the texture of the marble paper. These textures characterize the company's American-Jewish clients, and the connection between them to Israel.
