The Cloud9 brand name is based on word play: ‘Seventh Heaven’ and the technological aspects of ‘cloud information’ associated with advanced gym equipment. We developed a language based on the way the body moves while training - a strong, consistent and powerful design.
The movement of the body is shown in black and white, with the graphics appearing as a uniform, dynamic and singular blue. We ADDed black and white textures too, mimicking the sense of vitality during physical exercise. The typographic language represents the restraint and classical approach of the target audience and character of the brand.
