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Soft Touch
Branding cosmetics products
Colors that you just want to wear
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THE CHALLENGE      To portray a quality brand, that is professional, accessible and fashionable.
THE SOLUTION

We illustrated the connection between the quality cosmetics products and the accessibility of the Soft Touch brand through a clear typographic font with small creases that depict the uniqueness of each product line.

The color base of the products ranges from transparent to black, with a matte silver font. The temporary product lines are accompanied by variable branded packaging with a colorful and joyful theme.
THE CHALLENGE
To portray a quality brand, that is professional, accessible and fashionable.
THE SOLUTION

We illustrated the connection between the quality cosmetics products and the accessibility of the Soft Touch brand through a clear typographic font with small creases that depict the uniqueness of each product line.


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