We created a European market experience in-store, with contrasting culinary flavors from different worlds: slicing foods, recipes and culinary traditions using visual imagery of raw materials and dashes of color, graphics and a blend of wood and paper textures.
We ADDed
a blend of stylized drawings, painted images and mixed collages, strewn with various contrasting materials in-store, such as wood, glass, light boxes, aluminium and chalk boards.
We repeated the use of these materials consistently across branches, according to the structure of the branch itself.
