The four circle insignia and the colours: brown, orange, and red are synonymous with the brand, so we kept them. However, we refined them - the brown became darker and the red developed a slight, cherry tint. We stylised the typography of the logo to make it more elegant.
In ADDition, we created frames using classic European-styled metal and wood, and textures that are the result of cutting and modifying the logo. Alongside the preservation of the dark colours, we included white and soft pistachio green, and we ADDed embroideries evoking traditional bakeries. We revamped the entire visual display of the brand by redesigning all the branches, advertising material and the website.
