We played up the natural imagery of the ‘Pri-Yam’ company, choosing a visual language and symbols related to a shrimp’s natural habitat, connecting it to the culinary visual content. ADDitionally, we created icons with natural textures, emphasizing the naturalness of the product and its ecological and environmental friendliness which doesn't threaten a shrimp’s natural environment.
The end result focused on the preservation of the unique, environmentally-friendliness of the company, combined with a fresh, clean new look.
