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BONEI BINYAN
Rebranding a real estate company
Putting family and people at the centre of real-estate
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THE CHALLENGE      Building a powerful, professional brand which preserves familial heritage and values, while also constructing an updated brand identity.
THE SOLUTION

We designed a logo combining the family’s initials, bringing the power and heritage associated with the old company with the communication and forward-thinking of the new - the two ‘Bs’ in the logo symbolise this. Using unique shades of purple and silver, we fashioned a timeless look, coupled with softer shades representing the different activities the company works in.

We also represented the slogan ‘People’s Thinkers’ as a collage of photographs, combining portraits of company employees and family photos, for a warm, familial, more personal experience.   
THE CHALLENGE
Building a powerful, professional brand which preserves familial heritage and values, while also constructing an updated brand identity.
THE SOLUTION

We designed a logo combining the family’s initials, bringing the power and heritage associated with the old company with the communication and forward-thinking of the new - the two ‘Bs’ in the logo symbolise this. Using unique shades of purple and silver, we fashioned a timeless look, coupled with softer shades representing the different activities the company works in.


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