We designed a logo combining the family’s initials, bringing the power and heritage associated with the old company with the communication and forward-thinking of the new - the two ‘Bs’ in the logo symbolise this. Using unique shades of purple and silver, we fashioned a timeless look, coupled with softer shades representing the different activities the company works in.
We also represented the slogan ‘People’s Thinkers’ as a collage of photographs, combining portraits of company employees and family photos, for a warm, familial, more personal experience.
