Shira Shechter Studio

THE CHALLENGE creating a visual, verbal message for the Jerusalem-based real estate project, expressing both the traditional Jewish community of Jerusalem and also the prestigious feel of the project.

THE SOLUTION

We created an abstract language inspired by the ancient Hebrew, which itself dates back to the Middle Ages and preserves Jewish traditions. We created abstract compositions without letters, giving viewers a ‘wordless’ tour of Jerusalem, representing the traditional, ancient culture’s values of creativity.

ADDitionally, we used photos showing a warmly-lit Jerusalem and the project’s surroundings, building a story made up of both general and small details - wide, sweeping frames and unambiguous close ups. The colorful typography of the road names is restrained, warm and mysterious - similar to the ancient Jewish culture which inspired it.

THE CHALLENGE

creating a visual, verbal message for the Jerusalem-based real estate project, expressing both the traditional Jewish community of Jerusalem and also the prestigious feel of the project.

THE SOLUTION

We created an abstract language inspired by the ancient Hebrew, which itself dates back to the Middle Ages and preserves Jewish traditions. We created abstract compositions without letters, giving viewers a ‘wordless’ tour of Jerusalem, representing the traditional, ancient culture’s values of creativity.

LET’S DO WONDERFUL THINGS TOGETHER!