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AZORIM
Developing a thorough visual language
for the company Branding and combining
13 housing projects
Feeling that people actually live here
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THE CHALLENGE      Creating a unique brand experience,
making relevant and differentiated content
in a competitive market
THE SOLUTION

By transforming the area into a ‘community’, the brand underwent a powerful intensification, developing the idea that communities are building a community, rather than ‘just’ buildings. With combined community feeling, new buyers feels that purchasing a home in Azorim is completely different to doing so elsewhere. 

The features of the community are joined by a visual, Instagram-inspired toolbox, based on shared community experiences. The colorful images radiate optimism, unifying the different projects.
THE CHALLENGE
Creating a unique brand experience,
making relevant and differentiated content
in a competitive market
THE SOLUTION

By transforming the area into a ‘community’, the brand underwent a powerful intensification, developing the idea that communities are building a community, rather than ‘just’ buildings. With combined community feeling, new buyers feels that purchasing a home in Azorim is completely different to doing so elsewhere. 


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MORE PROJECTS
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