By transforming the area into a ‘community’, the brand underwent a powerful intensification, developing the idea that communities are building a community, rather than ‘just’ buildings. With combined community feeling, new buyers feels that purchasing a home in Azorim is completely different to doing so elsewhere.
The features of the community are joined by a visual, Instagram-inspired toolbox, based on shared community experiences. The colorful images radiate optimism, unifying the different projects.
