The name “Umami” refers to the elusive fifth flavor, which enhances existing tastes and textures. So too, the project aims to create a cohesive community, bound by a love of cooking and hosting, and not separated by age, marital status, or gender.

To illustrate the connection between home and cooking life, we were aided by groups who inspire and influence cooking enthusiasts. This helped us to create a design which portrayed a warm and homely atmosphere, which all lovers of cooking could relate to.

When creating the logo, we used various colors and iconography from the world of food, culinary, and even life. We represented these aspects through a prism of color and aesthetics.

We used a bronze and black color scheme which represents class and meticulousness. We contrasted the colors with cooking imagery, such as colorful fruits, vegetables, wheat, copper, paper bags, and countertops.

We also incorporated hand-drawn illustrations from old cookbooks. These drawings convey memories of cooking and recipes. Our design also highlights the human aspects of cooking and hosting