We emphasised the project’s main selling point with the message-
“live the good life in the heart of the city.”
The new project is located in the heart of the old and lively city.
It was built on the site of the Ophir movie complex, which inspired us to use colourful language in the style of old movie posters.
We emphasised the urbanism, eclecticism, and historical character of the neighbourhood, and the area’s vibrant and colourful lifestyle.
