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WIZEIT
Branding a smart technology company
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THE CHALLENGE      Encapsulating a brand which fuses technological progress with simple, accessible products.
THE SOLUTION

WIZEIT is an exclusive importer of Wulian intelligent technology products. As part of the branding process, we have created a visual language which expresses both the company’s cutting-edge technology and the simplicity of its products. The visual display depicts a person radiating full control and ease during daily situations. This demonstrates that the brand’s technology is fully automated. The primary colors are black graphite and deep blue, which portray technology, tranquility, and modernity.

In ADDition, the brand's visual language includes futuristic curved point text, which represents the connectivity of the products. In the product catalog, we combined clear illustrations with simple lines. This symbolizes the convenience and intuitive use of the products.

THE CHALLENGE
Encapsulating a brand which fuses technological progress with simple, accessible products.
THE SOLUTION

WIZEIT is an exclusive importer of Wulian intelligent technology products. As part of the branding process, we have created a visual language which expresses both the company’s cutting-edge technology and the simplicity of its products. The visual display depicts a person radiating full control and ease during daily situations. This demonstrates that the brand’s technology is fully automated. The primary colors are black graphite and deep blue, which portray technology, tranquility, and modernity.


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